Over the past few years, Nova Hair became a go-to solution for thousands of customers looking to cover gray hair quickly, safely, and effortlessly.
But with success came imitation.
We started seeing more and more copycats using the Nova Hair name. Fake products. Confused customers. Damaged trust.
We knew we had to protect what we built—for you.
So we asked our community: What should we do?
After thousands of survey responses, one thing became clear:
✅ You wanted us to own our name.
✅ You wanted clearer branding and no more fakes.
✅ You wanted even more shades—especially lighter tones.
That’s why Nova Hair is now Hela Hair.
Same trusted formula.
Same fast, safe, and effective results.
Just a stronger brand—trademarked and 100% original.
With Hela Hair, no more confusion.
No more counterfeits.
Only real results from the real brand.
🎉 Introducing Hela Hair Blond – our most requested shade ever!
It’s perfect for light-colored hair, root touch-ups, or creating a fresh, vibrant look in minutes.
✨ No ammonia
✨ No parabens
✨ Gentle formula with powerful color coverage
And yes, it works in under 10 minutes.
