Hair dye has come a long way—but many products still rely on harsh chemicals that pose real risks to your scalp, skin, and long-term health. One of the most controversial ingredients is PPD (para-phenylenediamine)—a chemical found in many permanent hair dyes, especially darker shades. If you’ve ever had an itchy scalp, rash, or worse after dyeing your hair, PPD might be the reason.
What Is PPD—and Why Is It Dangerous?
PPD is a coal-tar derivative used to create rich, lasting color. While effective, it's also known as one of the most common allergens in cosmetics. Exposure to PPD can cause:
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Allergic reactions: redness, swelling, itching, or painful blisters
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Severe dermatitis: especially around the scalp, face, and ears
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Long-term sensitization: meaning your reactions get worse over time
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Respiratory issues: in extreme cases, it can lead to breathing difficulties
For some people, even a small amount of PPD triggers serious symptoms. Reactions can happen immediately—or days after application. What’s worse? PPD sensitivity is often permanent.
Why Do Brands Still Use It?
Because it’s cheap, effective, and helps the color stay longer. But cost-effective for the brand doesn’t mean safe for you. And now that we have safer options, there’s no reason to take the risk.
What’s the Best Alternative to PPD?
If you want rich color without sacrificing your scalp's health, look for hair dyes that use TDS (Toluene-2,5-Diamine Sulfate) instead of PPD.
Why TDS Is a Safer Choice:
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Lower allergenic potential: TDS is structurally different and far less likely to cause allergic reactions.
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Still gives strong, lasting color—especially in dark shades.
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Approved in many countries as a gentler substitute for PPD.
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Better for people with sensitive skin or a history of irritation.
Many professional and at-home brands are now moving toward TDS-based formulas to meet growing demand for safer hair dye options.
Final Thoughts: Color Shouldn’t Come at a Cost
Your hair deserves vibrant color—but not at the price of your health. If you’ve ever had a reaction to dye—or just want to be proactive—switching to a PPD-free formula is one of the best decisions you can make.
Look for labels that clearly say:
✔ No PPD
✔ No Ammonia
✔ No Parabens or Heavy Metals
✔ Uses TDS instead
Your hair will still look amazing—but your scalp, skin, and peace of mind will thank you.
Why Hela Hair Is Different
We didn’t just stop at removing PPD.
We re-engineered the whole formula to make it not just safe—but good for your hair. Our ingredients include:
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Vitamin C – for shine and antioxidant protection
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Allantoin – to soothe and calm your scalp
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Glycerin & Urea – to keep your hair hydrated
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Castor Oil – for nourishment and softness
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Lanolin & Mink Oil – to restore strength and smoothness
No ammonia. No parabens. No heavy metals. No toxic shortcuts.
And yes—we still offer full gray coverage, bold shades like Auburn, Ginger, Blonde, Black Brown, and more. Without compromising your health.
We List Every Ingredient—Because You Deserve to Know
Too many hair dye brands hide behind vague labels and tiny print. We do the opposite.
Every single ingredient is listed clearly on our website and packaging—so you know exactly what you’re putting on your head.
Because transparency is part of safety.
Why the Name "Hela Hair"?
When we rebranded from Nova Hair, we wanted a name that symbolized strength, renewal, and protection—especially for women who had been burned (literally or emotionally) by bad hair dye experiences.
“Hela” is inspired by healing and resilience. It’s about reclaiming beauty without risk. It’s about choosing better—for your hair and your health.
Final Words: We Didn’t Just Remove PPD. We Removed Fear.
We created Hela Hair because we believe every woman should be able to color her hair without anxiety. Without itchiness. Without wondering, “Will this give me a reaction again?”
We created it because we listened to your stories—and we weren’t okay with the pain you went through.
So we made a promise:
No PPD. No compromise. Just beautiful, safer color.
If you're ready to leave PPD behind and color with confidence, Hela Hair is here for you.
🌿 Try Hela Hair Today and Feel the Difference
Your hair color should make you feel confident, not cautious.
That’s why we’re inviting you to experience the safest, most nourishing hair dye we’ve ever created.
Use code “NOPPD” at checkout to get 10% off your first order.
Your scalp—and your mirror—will thank you.
